Achieving Incremental Value in Blockchain Initiatives: Let Your Customers Be your Guide
“Blockchain will do for transactions what the internet did for information.” - Ginni Rometty, CEO IBM Blockchain enables one (or many) to trust in a shared, single source of truth. It is a record of transactional activities that are both cryptographically validated and immutable. Through its ability to create immutable records, Blockchain actually engineers trust and transparency into transactions, records, and the interactions between trading partners and an asset. With blockchain, a valid provenance for every component in an assembled item can be assured, or pre-determined actions such as payments can take place appropriately via a “smart contract.” For companies undertaking blockchain projects to add a premium to their business, or utilizing smart contracts to reduce costs from 3rd parties - this post presents a Blockchain Product Management Framework. The framework shows how to bring customer data into the blockchain project early and in a validated fas...
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